Digital Media Innovation | Proximus
Gert Marien is a lifetime innovation addict specialized in Digital Media, Addressable Advertising & IPTV, and is currently responsible for Digital Media innovation within Proximus, the Belgian incumbent telecom operator. He has 15+ years’ experience in the domain which started back in 2003, by bringing IPTV to the Belgian Telco Market with ProximusTV. A service which over the years has evolved to a true converged TV offering, including linear, on demand and replay video delivered via both its fixed and mobile networks, to the end users’ devices, be it STB, PC or tablet/smartphone. Recently Addressable TV has been added to the feature set, enabling the ProximusTV platform to provide targeted commercials to its users via all of its touchpoints.