10:55 - 11:25
TV broadcasters’ advanced advertising strategies
- Direct competition from global media players on advertising markets
- How to attract advertisers on digital platforms?
- How to process viewers’ data and develop personalization capacities on DtoC OTT services?
- Technical and regulatory challenges
Moderated by: Ophélie Boucaud - Market Analyst - Dataxis
15:00 - 15:20
One to One Session – Sponsored by Synamedia
What can TV learn from the Cloud?
Cloud Transformation is all around us, and the business of Pay TV is no different. But how can Service Providers and Content Owners benefit from a Cloud TV platform? In this session AWS and Synamedia will be discussing how bringing together deep Pay TV experience with global infrastructure benefits the Operator and the Consumer.
- What’s happening in the market right now and how is Covid impacting viewing?
- How do you move your business to a cloud environment?
- What are the outcomes Operators need for their viewers to stay happy?
- How can you keep your service relevant in a dynamic and ever changing consumer landscape?