Head of Innovation, Addressable TV | TV 2 Danmark
Christian is Head of Innovation, Addressable TV at TV 2, the largest commercial broadcaster in Denmark. As such Christian oversees the development of new commercial opportunities and business models in which to monetize TV 2s content, platforms, data - and our relationship with our audience. One of the new business areas is turning TV 2s AddressableTV offering into a high quality, data-enriched platform; bringing TV advertising to the next level.
Christian has 12 years of experience from the agency side, working in his last role as the CDO for MediaCom across the Nordic markets, aligning MediaCom’s digital services offering to clients and working with Nordic Tier1 clients across the region. In addition Christian has 2½ years of experience from the advertiser side, as the Global Media Director for the Carlsberg Group, working with some of the most iconic beer brands in the world.
Oh yeah, and then he has also done a voice-over for a TV commercial, has a Simpsons tattoo and is featured as a character in the videogame ‘Hitman: Absolution’.